Business Dreams Vs Reality

By Tom Tessin Platinum Quality Author

THE DREAM
I'm sure there are many more people that would LIKE to be in business than actually ARE in business. The fantasy of having a lot of money, power and prestige is certainly a great one. Also, the feeling of being responsible for huge amounts of product, having a big payroll, large home with vacations to everywhere, and toys for all the leisure time.

It's easy to imagine all that and more. So much so that most of us have made some attempt to get something started business wise. The truth is (statistically) that less than one in ten businesses make it past the first year and less than one in ten of THEM last more than five years. How about those odds? Most of us aren't that tenacious. Just think about it.

THE REALITY

The hardest part of starting a successful business has to be choosing the right one. It doesn't matter how good you are or how hard you work if you're trying to do something that isn't viable. As hard as that would be to figure out, it would be just the beginning, Then would come the business plan. That has to be something lenders can believe in order to get financing.

We've all heard how important location can be to success. Well, your timing has to be good to find the right place at the right time. Then (if all that happens to pan out) the work has just started. There is the advertising and the promotions and the actual production (if you're making a product) or the service (in that case).

And guess what? If you get it all going and rolling along (reinvesting all the while) one stubborn recession can wipe it all out.

CONCLUSION

So, next time you see someone that hasn't made it yet, don't be too hard on them. They've probably made an effort somewhere along the way. Maybe even offer some encouragement for the future.

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